If your LinkedIn Ads are not producing enough pipeline
Problem 01
Your ads aren't reaching the right buyers
How we solve it
We work with you to build LinkedIn audiences around the companies and buyers you actually want to reach, check who your ads are reaching and eliminate wasted spend.
Problem 02
You're running campaigns without a clear strategy
How we solve it
We define your overall paid media strategy across all channels, including LinkedIn. That means understanding which campaigns to launch, which ad formats to run and how to measure what's working.
Problem 03
You can't tell what's working, or if it's working
How we solve it
We establish the leading indicators that show whether campaigns are moving in the right direction, alongside the lagging indicators that show business impact.
That means tracking the path from spend and engagement through qualified opportunities, pipeline and closed-won revenue. You can see what is improving, what is not, and which decision needs to happen next.
Problem 04
You're driving the agency, not the other way around
How we solve it
You should not have to find the problem, decide what to test, prioritise the work and chase the agency for updates.
We bring recommendations to you, prioritise the highest-impact work and execute it. You get a clear view of what we are doing, why it matters and what happens next.
Problem 05
You're paying for expertise you're not getting
How we solve it
You work with experienced B2B SaaS paid media talent who understands sales-led buying cycles, account targeting, buyer committees, demand generation and CRM reporting.
Strategy does not disappear into an account manager. Campaign decisions are made by the person responsible for understanding your market, building the plan and improving the account.
A client-reported LinkedIn result
Dataships: $0 to $300k in closed-won revenue from LinkedIn
“You took LinkedIn from $0 to $300k in closed-won revenue in our first 12 months of working together.”
What clients say
“Jordan helped us make paid ads a more strategic part of our GTM at Knak. Everyone talks about the 95/5 rule and why it matters, but actually putting it into practice is a different story. Jordan helped us do exactly that, while driving significant growth for our business. Beyond the results, he's just a fantastic person to work with - trustworthy, sharp, proactive, and always on the ball. I couldn't recommend him more highly.”
“He's one of the most technical paid media managers I've worked with, but also probably the most strategic.”
“Jordan was able to quickly jump in and re-build our paid media strategy from scratch in record time.”
“We were able to hit our pipeline goal as a marketing team quarter over quarter.”
What working together involves
1. Audit and plan
We review your campaigns, audiences, tracking, budget split and CRM opportunity data, then set where LinkedIn fits alongside Google and your other channels.
2. Audiences and messaging
We decide which accounts and job titles to target, what each needs to hear, and which formats carry it: single image, video, document, Thought Leader Ads and retargeting.
3. Launch and optimisation
We build and launch campaigns, then manage pacing, audience quality, creative performance and placements, with tests always running.
4. Reporting
Reports connect spend to qualified opportunities, pipeline and closed-won revenue where your CRM data allows, so budget moves to what works across every channel.
Is this a fit?
Built for companies that are:
- VC or PE-backed, sales-led B2B SaaS
- Spending at least $25,000 a month across paid media
- Led by a CMO, VP or Director who owns a pipeline target
- Tracking opportunities in Salesforce or HubSpot
Not a fit for:
- PLG or self-serve companies with no sales team
- One-off projects
- Hourly work
- Teams planning to bring paid media fully in-house
Pricing
Based on total monthly ad spend, not LinkedIn spend alone.
$25k to $50k monthly ad spend
$6,000a month
$50k to $100k monthly ad spend
$8,000a month
$100k+ monthly ad spend
from$10,000a month
Every engagement
- No percentage-of-spend fees
- You own your ad accounts, tracking and data
- Quarterly plan: 90 days, then 90 days' notice
- Exact scope is confirmed after the audit
Start with a free Paid Media Pipeline Audit
We review your paid accounts, tracking, CRM opportunity data, budget allocation and campaign structure. You get written findings and a prioritised action plan to keep, whether or not we work together.
30-minute kick-off call. Your business, pipeline target and current setup.
Read-only review. We go through your ad accounts and CRM data over the next few working days.
45-minute findings call. Findings, priorities and next steps. If there's a fit, what working together looks like and costs.
Frequently asked questions
No. LinkedIn is run as part of your wider paid media, usually alongside Google.
No. The minimum is total paid media spend across channels.
Jordan leads the strategy and stays accountable for your account. As an account grows, delivery support may be added under his oversight.
Yes. We work alongside your marketing team, designers and sales stakeholders, not instead of them.
Leading indicators show early progress. Opportunities, pipeline and closed-won revenue show the result as deals move through your CRM.
No. Results depend on your market, budget, offer, data and sales process. The audit shows what can be improved before you commit to anything.
You keep the written findings. If it's a fit, we send scope and pricing. There's no obligation.
Find out what your LinkedIn Ads are actually creating
Get a clear view of your audiences, campaigns, tracking and results.