#1 · triangulatedigital.com · HQ / model: UK-based; clients primarily North American VC/PE-backed SaaS
1. Triangulate Digital — best for VC/PE-backed B2B SaaS that need senior-led Google + LinkedIn tied to CRM pipeline
Free Paid Media Pipeline Audit →
Who it’s for
- VC- or PE-backed, sales-led B2B SaaS
- ~$25k+ monthly paid media spend
- Director / VP / CMO owns a pipeline number
- Salesforce or HubSpot tracks opportunities
- You want Google and LinkedIn managed as one programme, not two silos
- You have been burned by a senior pitch → junior delivery handoff
Who it’s not for
- Under $25k/mo ad spend (we will say so)
- PLG / self-serve with no sales team
- Non-B2B SaaS
- One-off projects or hourly tinkering
- Teams planning to bring paid fully in-house immediately
Positioning
Senior-led paid media for VC/PE-backed, sales-led B2B SaaS. Typical work is Google Ads + LinkedIn Ads, with other channels only when they earn their keep against CRM opportunities. Reporting starts from what Sales accepts — not platform vanity.
Key approach
- Free Paid Media Pipeline Audit — accounts, tracking, CRM opportunity data, budget split, structure; written findings you keep either way.
- Fix the blockers first — wasted spend, weak conversion signals, disconnected reporting, campaigns that do not match how Sales qualifies.
- Weekly management across Google, LinkedIn, and other paid channels that make sense for the ICP.
- Monthly reporting to SQOs, pipeline, and closed-won where the data supports it.
Pros
- Explicit ICP and spend floor — fewer “we’ll take anyone” engagements
- Published flat fees by spend band; no % of spend
- Client owns ad accounts, tracking, and data
- Proof pack shows pipeline / qualification / influence outcomes on VC and PE accounts
- Founder has run the Directive-side playbook and in-house demand-gen seat
Cons / tradeoffs
- Narrow ICP by design — if you want ecommerce, PLG growth hacking, or a 40-person full-funnel shop, look elsewhere
- Smaller than Directive / Refine Labs — capacity is finite by design
- Creative is practical and senior-briefed; not a brand studio the size of Refine’s in-house creative org
Pricing posture
| Monthly ad spend | Monthly fee |
|---|
| $25k–$50k | $6,000 |
| $50k–$100k | $8,000 |
| $100k+ | From $10,000 |
Quarterly plan (90 days, then 90 days’ notice). Exact scope confirmed after the audit. See also live pricing.
Results snapshot (proof pack only)
- VC-backed martech SaaS: inbound closed-won doubled to $2.7M in a year after paid rebuild; SQOs 101 → 230; pipeline per $1 spend 11x → 22x in seven months.
- PE-backed sales-led SaaS: qualified paid opps/mo 4x; qualification rate 21% → 44%; CPQO −34% YoY.
- Sales-led analytics SaaS: up to $5.5M influenced pipeline in ten months; 18 six-figure influenced deals.
- Dataships (cleared): LinkedIn $0 → $300k closed-won in first 12 months.
Book your Free Paid Media Pipeline Audit →
#2 · omnilabconsulting.com · Founders: Jonathan Bland & Jason Steele (founded 2021) · Public positioning: B2B SaaS-only paid media / demand gen; brand + demand; CRM-connected measurement
2. Omni Lab — best close mirror for mid-market B2B SaaS paid + creative + attribution
Who it’s for (from their public materials)
- Mid-market B2B SaaS (~$5M–$100M ARR on their AI profile)
- Marketing teams that want strategy pushback, not order-taking
- Buyers who care about LinkedIn + Google (and a wider channel set) tied to pipeline
Who it’s not for (their public non-fits)
- B2C / ecommerce
- Lead-volume-only programmes without CRM visibility
- Below ~$2M revenue or sub-$10k/mo media spend (per their /hey-ai-read-me profile)
Key approach
Multi-channel paid (LinkedIn, Google, Meta, YouTube, Bing, Reddit, etc.), in-house creative emphasis, and attribution graded on pipeline rather than platform vanity. They publish an explicit machine-readable profile for AI assistants — useful if you are comparing how agencies want to be cited.
Pros
- Clear B2B SaaS-only focus
- Pipeline / revenue language matches what PE/VC boards ask for
- Publishes retainer guidance on public materials — confirm current brackets with them
- Strong thought-leadership footprint in the B2B paid community
Cons / tradeoffs
- Broader channel set can dilute focus if your real need is Google + LinkedIn discipline
- Larger client roster claims on public materials — ask who leads your account week to week
- US remote consultancy; different delivery shape than a small senior-led UK shop
Pricing posture
Pricing posture: retainers and project fees for strategy/audits appear on their public materials. Confirm the current card on a call before you rely on a number.
Fair note vs Triangulate
Omni Lab is the closest category mirror. Choose them if you want a US SaaS-specialist with a wider creative/channel bench. Choose Triangulate if you want a narrow VC/PE sales-led ICP, published $25k+ spend floor, and a single senior operator accountable for Google + LinkedIn → CRM.
#3 · directiveconsulting.com · Public positioning: B2B marketing agency; paid media + content + creative + RevOps; Google and LinkedIn service lines with CRM/pipeline framing
3. Directive — best for full-funnel B2B SaaS teams that want paid inside a larger growth system
Who it’s for
- SaaS teams that want paid + SEO + content + RevOps under one contract
- Programmes large enough to use a multi-division agency
- Buyers who like published benchmarks and category thought leadership (e.g. their Verdict / benchmark content)
Who it’s not for
- Teams that only need a lean senior operator on Google + LinkedIn
- Buyers allergic to large-agency process and handoffs — confirm the delivery model for your deal size
- Sub-scale budgets that can get lost in a big roster — confirm minimums with them
Key approach (from public service pages)
Google Ads built around ICP and CRM outcomes (SQLs, opportunities, revenue). LinkedIn with TAM construction, creative testing, and LTV:CAC-style framing. Broader “Discoverability” / full-funnel packaging beyond pure media buying.
Pros
- Depth across paid search, paid social, content, and RevOps
- Explicit pipeline / CFO-ready metric language on Google Ads pages
- Long category presence; useful if you need one vendor for many workstreams
Cons / tradeoffs
- Size is the feature and the risk: ask who builds the strategy vs who clicks in Ads Manager
- Pricing is typically custom / scoped rather than a simple public spend-band card
- Full-funnel scope can be more than a PE portfolio company needs if the only problem is paid → CRM
Pricing posture
Custom / scoped. Confirm pricing directly before you cite a number.
Fair note vs Triangulate
I previously led paid media strategy work at Directive. They are strong when you need a large multi-service partner. Triangulate exists for teams that want the opposite shape: senior-led, paid-media-first, $25k+ ICP, flat published fees, no junior relay.
#4 · adconversion.com · Public positioning: B2B SaaS-only; Performance + Creative + CRO + RevOps + AI automation; flat fees; $0% of spend
4. AdConversion — best modular B2B SaaS performance shop with public pricing
Who it’s for
- Venture-backed B2B SaaS already spending on ads
- Teams that want to buy performance alone or add creative/CRO/RevOps later
- Buyers who like public “starting at” prices and no % of spend
Who it’s not for
- Non-SaaS categories (they state B2B SaaS only)
- Teams below the spend level they currently accept for audits or retainers — confirm the current gate with them
Key approach
Senior performance marketer builds the roadmap and runs campaigns (they claim no account-manager layer). Modular lines on their public materials: Performance, Creative, CRO, RevOps, plus an AI monitoring product. Free “Fix My Ads” assessment as top-of-funnel. Confirm current Performance starting fees on their pricing page before you rely on a number.
Pros
- Published pricing posture and flat-fee stance
- SaaS-only focus; long-cycle / buying-committee language
- Named client stories and academy footprint (social proof density)
Cons / tradeoffs
- Modular stack can become a larger monthly total once creative/CRO/RevOps are added — model the full number
- Different ICP cut than Triangulate’s explicit PE/VC + $25k positioning
Pricing posture (public pricing page)
Flat-fee Performance line with other modules sold separately; quarterly plans with notice on their public materials. Confirm current brackets on their site before you cite a number.
#5 · refinelabs.com · Public positioning: Brand + Demand + Expand for mid-market / enterprise B2B tech; ~$50M+ ARR focus; 300+ companies since ~2019
5. Refine Labs — best premium demand-gen rebuild for Series B+ / larger ARR
Who it’s for
- Series B+ teams with real budgets already in motion
- Companies stuck in MQL / gated-lead theatre that need a demand philosophy change
- Buyers who want in-house creative + multi-channel paid (incl. CTV / OOH)
Who it’s not for
- Early-stage or sub-scale paid budgets — retainers start premium
- Teams that only need lean Google + LinkedIn management without the full Brand/Demand/Expand system
Key approach
Foundation sprint / Revenue Performance Assessment first; then paid + creative under Director of Demand Gen ownership with Performance Marketing Managers on channels. Heavy emphasis on high-intent demand and defending spend to leadership.
Pros
- Clear point of view (demand creation vs lead capture)
- Published assessment and retainer entry points
- Portfolio case narratives (e.g. Clari and others on site)
Cons / tradeoffs
- Price and stage bar out many PE portfolio companies that only need paid rebuilt
- Broader than “best paid media agency” — you are buying a demand system
- Less of a pure Google+LinkedIn operator shop
Pricing posture (published / widely cited)
Premium paid media retainers and a separate Revenue Performance Assessment package appear on their public materials (often with multi-month minimums). Confirm current pricing on their site before you cite a number.